In February 2012, designer Anthony Thomas Melillo debuted his most personal and passionate endeavor yet: ATM Anthony Thomas Melillo. Tony knew he had to break into a heavily saturated market in a unique way. Consumers and retailers alike were hungry for something new, special and more personal. They wanted to connect to what they were buying and Tony knew from experience that the market typically shifts after a decade, creating opportunities for the next guard. Melillo launched his namesake label with the perfect t-shirt in 2012 and the brand has since evolved into a full lifestyle collection of luxurious sportswear for men and women.
Manufactured in Peru using the finest fabrics from the purest Peruvian cotton to the softest cashmere and most luxurious silk, the collection embodies a modern ease that is reflective of the ATM lifestyle. “I spent months and months with the factory perfecting the weight and the fit and the drape of each of these fabrications in all of the core ATM styles,” Melillo says. “Now I go there four times a year to review production and meet with everyone.”
The body flattering, ultra-cool collection launched exclusively with Barneys and now reaches over 200 specialty and high end department stores such as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Nordstrom as well as Just One Eye, The Line, Kirna Zabete and Moda Operandi. Staying true to the DNA of the brand he created, Melillo focuses on crafting the perfect relaxed elegant wardrobe while connecting to his customers on a personal level and responding to their needs each season. “These are pieces that you buy because you instantly love them,” says Melillo. “They aren’t overdesigned or complicated.”
Known industry-wide for his fresh, innovative approach to design, Tony’s aesthetic is reflected in each garment’s detail. Melillo’s initials, tattooed on his right arm since his youth, are printed under the right arm of every ATM tee in the exact same location as his tattoo. “It’s important to have those little extras that make it feel personal,” says Melillo. “I want people to see it as a full lifestyle brand through the labeling, the presentation and experience.”
At the intersection of architecture, fashion and art, ATM Clothing and Strata Architects teamed up to create a new showroom in the heart of New York’s Chelsea Arts District. Since launching in 2012, ATM Clothing – founded by renowned designer Anthony Thomas Melillo expanded from a line of simple, chic tees to a full service fashion house. But as the ATM line expanded, the former workspace no longer fit. The new 3,500 SF space – a former art gallery with large windows overlooking the Hudson River – provided the raw canvas for a new showroom, design space and sales office. The two-tone surfaces are simple and elegant while the materiality creates a sense of work-in-progress – an inspirational yet practical space where design and craft are inextricably linked.