When it comes to luxury loungewear, few fabrics have the enduring appeal of French Terry. Traditionally associated with athletic wear, this classic material has been reimagined by ATM Collection for a new era of sophistication. Soft, breathable, and effortlessly chic, French Terry is now the ultimate travel companion—combining comfort with elevated style. In this post, we’ll explore why ATM reinvented French Terry, its unique qualities, and how to style it for life on the go.
Why French Terry Matters for ATM
French Terry isn’t just a fabric—it’s a lifestyle choice. For ATM Collection, the goal was to take a utilitarian textile and transform it into something luxurious. By refining the weave, enhancing softness, and perfecting the fit, ATM created pieces that feel indulgent yet practical. This approach aligns with the brand’s philosophy: timeless design and premium materials that elevate everyday essentials.
The Craftsmanship Behind French Terry
What makes ATM’s French Terry different? It starts with the fabric’s structure. French Terry features a smooth outer surface and looped interior, creating a plush feel without excess bulk. ATM sources high-quality cotton blends to ensure durability and softness, making it ideal for travel. The result is a breathable fabric that regulates temperature, resists wrinkles, and maintains its shape—perfect for long flights or weekend getaways.
Why It’s Perfect for Travel
Travel demands versatility, and French Terry delivers. Its lightweight warmth makes it suitable for multiple climates, while its wrinkle-resistant nature ensures you look polished upon arrival. Whether you’re lounging in an airport or exploring a new city, ATM’s French Terry pieces offer comfort without sacrificing style. Think joggers that pair effortlessly with sneakers or a hoodie that layers under a tailored coat.
Styling Tips for French Terry
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Airport Chic: Pair French Terry joggers with a crisp white tee and leather sneakers for a sleek travel look.
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Layered Luxe: Add a French Terry hoodie under a structured blazer for a modern twist on business casual.
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Weekend Escape: Combine a French Terry sweatshirt with tailored shorts for relaxed sophistication.
These styling ideas prove that luxury loungewear can be both practical and elegant.
French Terry has evolved from gym staple to luxury essential, thanks to ATM Collection’s innovative approach. Perfect for travel, lounging, or layering, these pieces embody the brand’s dedication to comfort, style, and sustainability.
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